UP! by O.L.D.

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Styling Gel That Doesn’t Quit (Or Crunch)

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Remember when styling products gave you hold without glue-stick hair? When “shine” didn’t mean “greasy”? We do too. That’s why we made UP!—a smart, scalp-friendly styling gel that lifts, shapes, and smooths without flaking, frying, or fussing.

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What’s Inside UP!

(and Why It Deserves a Place in Your Routine):

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🔹 Aloe Vera Juice
The base of our formula isn't water—it's aloe. Soothing, hydrating, and full of scalp-calming compounds. Great for your hair. Better for your skin. Your follicles will thank you.

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🔹 Polyquaternium-10
The smooth-operator of styling. It provides conditioning slip and anti-frizz polish without weighing hair down. Helps UP! glide in like silk and leave you with touchable control.

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🔹 VP/VA Copolymer
This is your hold. Flexible, flake-free, humidity-resistant. Gives lift without stiffness and structure without stick. Your style stays up—but your hair still moves.

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🔹 Panthenol (Vitamin B5)
Moisture-locking, shine-enhancing, strand-strengthening goodness. Think of it as the personal trainer for your hair shaft. Healthy hair holds better—naturally.

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🔹 Hydrosols (Lemon, Pineapple, Vanilla)
Our tropical trio does more than smell fresh. Lemon brings brightness, pineapple offers enzymes to soothe the scalp, and vanilla comforts with soft, skin-loving notes.

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🔹 Glycerin
Keeps moisture balanced—especially in dry environments. It draws humidity in when your hair needs it, but doesn’t go overboard. Your curls and waves will look alive, not crunchy.

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🔹 Essential Oils
Scented with care. These aren't just for aroma—they offer light scalp-cleansing, mood-lifting, and in some cases, help maintain a healthy environment at the root.

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🔹 Preservative (Paraben-Free, Broad-Spectrum)
Because a bacteria farm is not a good look. This keeps UP! safe and fresh without the use of parabens or old-school nasties.

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🔹 Citric Acid (pH Balancer)
We fine-tune the pH to be hair- and skin-friendly. It’s the little things that make the big difference in long-term health.

UP! works with your hair, not against it. Whether you're chasing waves, slicks, spikes, or smooth volume, it’s got the hold without the crunch, the shine without the slime.

Because you’re not just anybody—you’re O.L.D.