CLEAN! by O.L.D. — Because Your Head Deserves a Fresh Start

At O.L.D., we believe your shampoo should do more than lather up and smell good—it should work. CLEAN! is our no-nonsense cleansing formula built for real scalps, real hair, and real life. No fairy dust. No fluff. Just a powerful, elegant blend of ingredients that gets the job done.

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What’s Inside CLEAN!

(and Why It Matters):

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🔹 Sodium C14-16 Olefin Sulfonate
Our deep-cleaning workhorse. Think of it as the broom that sweeps away oil, dirt, and product buildup without nuking your scalp. It leaves your hair squeaky clean—but not squeaky stripped.

🔹 Cocamidopropyl Hydroxysultaine & Coco Betaine
These coconut-derived cleansing boosters are the diplomats of the formula—gentle on skin, excellent at foam diplomacy, and ideal for sensitive types. Together they balance the stronger cleanser and add a smooth, creamy lather.

🔹 Polyquaternium-7
Your hair’s personal bodyguard. This lightweight conditioning agent smooths the cuticle, fights frizz, and keeps strands from turning into a tumbleweed after washing. Bonus: it reduces static and adds that elusive "touch-me" softness.

🔹 Pineapple, Lemon, and Vanilla Hydrosols
A tropical trifecta with benefits. Pineapple brings natural enzymes and a bright scent, lemon refreshes and adds mild astringency, and vanilla soothes the senses. These hydrosols don’t just smell good—they support the scalp and elevate the experience.

🔹 Glycerin
A humectant hero that draws moisture into your hair like a sponge. Glycerin helps prevent the dried-out feeling that some shampoos leave behind, especially in dry climates or with hard water.

🔹 Panthenol (Vitamin B5)
Hair’s best friend. This vitamin penetrates the shaft to strengthen from within, increase elasticity, and give a natural shine. It’s the secret sauce behind that healthy “bounce.”

🔹 Essential Oils (Lavender, Tea Tree, and Friends)
This aromatic blend wasn’t just picked for its scent. Lavender soothes, tea tree clarifies and purifies, and the supporting cast brings antimicrobial, anti-inflammatory, or uplifting properties to every wash.

🔹 Preservative (Broad-Spectrum, Paraben-Free)
Because mold is never fashionable, and neither is bacteria. Our preservative keeps your shampoo safe and stable—without the junk.

🔹 Citric Acid (pH Adjuster)
This little guy keeps the formula scalp-friendly by maintaining a mildly acidic pH, which your hair’s cuticle prefers. Think of it as closing the door on frizz and damage.

CLEAN! doesn’t pretend to be magic. It doesn’t whisper promises—it delivers results. Clean hair, happy scalp, and no extra nonsense.
Because if you’re O.L.D., you’ve been around long enough to know what works.